SUBARU WINTERFEST BRINGS MUSIC, FOOD AND ADVENTURE TO NINE SKI RESORTS IN 2020

Eldora's official vehicle partner, Subaru of America, Inc., recently announced the return of Subaru WinterFest presented by Harman Kardon®, the automaker’s highly anticipated music and lifestyle tour offering one-of-a-kind experiences for winter warriors across the country. Featuring weekend stops at nine of the nation’s top mountain resorts, the 2020 Subaru WinterFest tour will feature live music, complimentary snacks and refreshments, daily giveaways, and gear demos to create a truly unique experience for outdoor enthusiasts and Subaru owners alike. To eliminate and divert waste from landfills, the automaker will again implement green event practices including expanded recycling collection with TerraCycle® and waste reduction education with Leave No Trace Center for Outdoor Ethics. 

In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, each stop on the Subaru WinterFest tour will include live music sponsored by Harman Kardon®, the premium audio partner for Subaru vehicles. Subaru WinterFest will include shows from national touring bluegrass, indie and Americana bands such as Shakey Graves, Billy Strings, Infamous Stringdusters, Railroad Earth, Lil Smokies, Fruition, and more. 

Attendees are encouraged to demo the latest gear from top brands such as Nordica, Lib Tech, SHRED, Thule, and other partners offering daily giveaways on-site. Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Chocolove, KIND Healthy Snacks, La Colombe Coffee Roasters, and SMASHMALLOW. The latest Subaru vehicles will also be on hand for exploration, including the all-new 2020 Outback. 

Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers—making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the “Subaru Weekend Takeover” featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).

“Subaru has long been known for its all-wheel-drive vehicles that help power skiers and snowboarders to countless winter adventures,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. “We are delighted to once again help winter warriors seize the snow days and enjoy a memorable experience at the nation’s top mountain resorts.”

In line with the automaker’s Subaru Loves The Earth initiative, Subaru will again work alongside TerraCycle to collect hard to recycle waste generated during Subaru WinterFest and Leave No Trace Center to educate consumers on zero landfill practices. Additionally, Subaru has provided co-branded TerraCycle Zero Waste Box™ to all Subaru WinterFest resorts, offering a convenient way for attendees to recycle snack wrappers accumulated from outdoor activities. In partnership with Klean Kanteen, Subaru and Klean event teams will also provide attendees with reusable bottles, mugs, apparel (while supplies last), and daily Klean bundle giveaway prizes, all of which help reduce the environmental footprint.

2020 Tour Dates

WEEKEND .                                       RESORT
February 1st – 2nd                             Jack Frost / Big Boulder, PA 
February 8th – 9th                              Snowshoe Mountain, WV     
February 21st – 23rd                          Killington Mountain Resort, VT 
February 28th – March 1st                 Copper Mountain Resort, CO 
March 6th – 8th                                  Snowbird Ski Resort, UT            
March 14th & 15th                              Sierra-at-Tahoe Resort, CA
March 20th – 22nd                             Boreal Mountain Resort, CA 
March 27th – 29th                              Eldora Mountain Resort, CO
April 3rd – 5th                                     Mt. Bachelor, OR 

For more information on a Subaru WinterFest stop near you, please visit www.subaru.com/winterfest and follow #SubaruWinterFest.

About Subaru of America, Inc
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $165 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information, visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.


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The nine-mountain tour comes to Eldora for three days: March 27, 28, and 29.
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